Hello, I'm Sarah Gilfillan. In 2009, I launched Sartoria Lab to meet the demand for Personal Shopping and Styling specifically for men - to help them with their wardrobe and shopping needs.
I have always worked in the fashion industry and for many years as a menswear photographic stylist, before setting up my Personal Style Consultancy for men.
As a photographic stylist I worked on menswear editorial pieces for magazines, on TV shows and for many PR and advertising campaigns. I also had the privilege of working with various bands and celebrities including Ewan McGregor, Coldplay, Chris Moyles, Badly Drawn Boy and Rufus Sewell.
I have an absolute passion for menswear, and am fascinated by the history that it's still rooted in. Personal styling perfectly combines my love of helping people with my love of clothes. Helping my clients upgrade their image to send out the right message, whilst finding their own individual style is most satisfying. I love seeing the confidence it gives them when dressed well and hearing about the compliments they receive afterwards.
I am professionally trained in Men’s Colour and Style Analysis with Aston + Hayes in London and First Impressions in Cambridge. I’m based in London and have been working as a Personal Stylist and Shopper since 2006.
"I had a great styling session with Sarah this week. She was bright and friendly, incredibly knowledgable and never made me feel like an idiot with the questions I was asking."