Sartoria Lab


Seventies inspired swimwear

I've noticed a lot of suspiciously swirly seventies looking prints around this summer and what better way to try them out than on some swimshorts? Many men will be braver with their beachwear, getting into the holiday spirit and feeling adventurous, so it's the perfect time to try out something new.

So ditch those faded black shorts you've had for the past eight years and take a step back in time with me and let's share some childhood memories of British holidays with their caravans, amusement aracades, deckchairs and donkey rides on the beach.

Okun swimshorts - Sartoria Lab blog - Personal shopping & styling for men

I love the vibrant combination of colours in these Okun shorts, whch are in fact an African inspried print. I think they would look perfectly at home in this caravan though, especially when teamed with these brilliant seventies style sunglasses

Patrice tailored swimshorts - Okun

Dayton v-neck t-shirt - Reiss

Build aviator sunglasses - Ted Baker

Frescobol Carioca swimshorts - Sartoria Lab blog - Personal shopping & styling

A graphic orange print from Frescobol Carioca would have looked right at home kicking back in a deckchair on a seventies beach (chest wig and knotted hanky optional). Pop on an understated print tee and a pair of bright espadrilles for a stroll along the beach when it's time for a 99.

Tailored Ipanema swimshorts - Frescobol Carioca

Abstrakt tee - Das Monk at Young Thread

Pablo canvas espadrilles - Castaner at Mr Porter

Orlebar Brown swimshorts - Sartoria Lab blog - Personal shopping & styling

Orlebar Brown has taken every seventies dad's favourite terry towelling t-shirt and made it modern and hip again. The perfect companion to his tailored orbital print shorts and just the thing to take the kids down the beach for a donkey ride.

Chicane orbital print Setter swimshorts - Orlebar Brown

Sky towelling polo shirt - Orlebar Brown

Yellow linen towel - Frescobol Carioca

Dan Ward swimshorts - Sartoria Lab blog - Personal shopping & styling for men

The graphic tiled design of these swimshorts reminds me of the fabulous interiors of the caravans of the seventies. Step back in time whilst wearing these, forget email, and go retro by penning some saucy postcards to the folks back home.

Printed swimshorts - Dan Ward at Mr Porter

Violet melange patch pocket t-shirt - Cos

Grey rubber flipflops - Havaianas at Mr Porter

FB Collection swimshorts - Sartoria Lab blog - Personal shopping & styling

Orange waves decorate these snazzy shorts  - all you need is a simple white tee and some superb seventies aviators to strut your stuff on holiday. Brownie points for further accessorising with an early bird Movember 'tache :-)

Copacabana orange printed swimshorts - FB Collection at Young Thread

White Sunny tee in organic cotton - Fil Melange at Universal Works

Arista aviator sunglasses - Ray-Ban

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